Eight worst advertising mistakes.
【연구 목적】 성형외과를 포함한 의료기관의 마케팅 전략에서 흔히 저지르는 8가지 주요 광고 실수를 식별하고, 기존 관습을 탈피한 효과적인 홍보 방안을 제시한다.
APA
Maley C (2010). Eight worst advertising mistakes.. Facial plastic surgery clinics of North America, 18(4), 503-8. https://doi.org/10.1016/j.fsc.2010.06.007
MLA
Maley C. "Eight worst advertising mistakes.." Facial plastic surgery clinics of North America, vol. 18, no. 4, 2010, pp. 503-8.
PMID
20974390
Abstract
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one's medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from "here is what we offer" to instead "what you want we offer."
MeSH Terms
Advertising; California; Female; Humans; Male; Marketing of Health Services; Mass Media; Practice Management, Medical; Quality Control; Surgery, Plastic