Multiple revenue streams from your existing and new practice opportunities: focusing on core values versus distractions.

Facial plastic surgery : FPS 2010 Vol.26(1) p. 50-3

Minton TJ, Williams EF

Abstract

The addition of profit centers to an existing or new plastic surgery practice has the potential to produce countless tangible and intangible rewards. It is important however, not to become engrossed in ventures that could distract from one's core business (i.e. aesthetic facial plastic surgery). This article relates some of the strategies taken from the popular business development literature to the setting of plastic surgery practice development.

MeSH Terms

Beauty Culture; Economics, Medical; Financial Management; Health Resorts; Humans; Marketing of Health Services; Practice Management; Surgery, Plastic