The commercialization of plastic surgery.
【연구 목적】 플라스틱 서저리가 상업적 제품으로 취급되어 대중에게 직접 마케팅되는 기업 의료 모델의 등장이 전통적인 진료 방식에 미친 도전을 배경으로 한다.
APA
Swanson E (2013). The commercialization of plastic surgery.. Aesthetic surgery journal, 33(7), 1065-8. https://doi.org/10.1177/1090820X13500049
MLA
Swanson E. "The commercialization of plastic surgery.." Aesthetic surgery journal, vol. 33, no. 7, 2013, pp. 1065-8.
PMID
24081699
Abstract
The last decade has brought a major challenge to the traditional practice of plastic surgery from corporations that treat plastic surgery as a commercial product and market directly to the public. This corporate medicine model may include promotion of a trademarked procedure or device, national advertising that promises stunning results, sales consultants, and claims of innovation, superiority, and improved safety. This article explores the ethics of this business practice and whether corporate medicine is a desirable model for patients and plastic surgeons.
MeSH Terms
Advertising; Ethics, Medical; Humans; Marketing of Health Services; Models, Organizational; Plastic Surgery Procedures; Surgery, Plastic
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