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Does Surgeon Training Affect Patient Perception of Surgeon Skill in DIEP Flap Breast Reconstruction?
[BACKGROUND] The aim of this study is to investigate whether a surgeon's training background and years of experience advertised on a social media platform influences perception of surgeon competence, patient recruitment likelihood, and ref…
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How Do You Like Me Now? The Influence of "Likes" and Followers on Social Media in Plastic Surgery.
[BACKGROUND] The number of "likes" and followers on social media is a surrogate marker for peer acceptance and popularity, but the influence of likes and followers on prospective plastic surgery patients has not been studied. The aim of thi…
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What's in a Name? Implicit Bias Affects Patient Perception of Surgeon Skill.
[BACKGROUND] Implicit bias is the unconscious associations and beliefs held toward specific demographic groups. Instagram is commonly used by plastic surgeons to market their practice. This study investigates whether a surgeon's name on a s…